media product, including:
a) budget
b) production plan with launch date
c) relevant legal and/or ethical issues
For example:
a) BUDGET (best in a table)
- budget based on professional rates calculated for all parts of the job
- cost of printing
- cost of distribution and ad space eg bill board , buses, web marketing
b) PRODUCTION (best in a table)
• industry standard production plans, resources, personnel,
timescales, deadline for completion etc.
This should include dates for all stages
1. Strategic Work - target audience, research and rationalle
2. Creative Work - mood boards, colour work, presentation ect
3. Image and text - font sheets, roughs
4. Layout - layout ideas
5. Prepress - exporting and sending files + checking proofs
6. Printing - sending to printer and turn around time
7. Finishing and binding
8. Distribution - booking the space should be done in advance but also time is needed for putting posters up etc
c) RELEVANT LEGAL AND/OR ETHICAL ISSUES
• copyright, libel, defamation, accuracy, offensive material,
confidentiality, privacy, chequebook journalism,
representation.
